Book Review: APE: Author, Publisher, Entrepreneur–How to Publish a Book

The UFT API Testing Manifesto

For those of you who may think this is slightly off-topic for my blog, I’m currently writing my first e-book, The UFT API Testing Manifesto: A step-by-step, hands on testing guide for the masses. After reading a number of books on self-publishing, I finally came across APE. It’s so good I thought I’d share it with you.

APE – Overview

Are you tired of buying multiple books in order to gain a complete understanding of all the steps you need to take in order to successfully self-publish your book? Have you ever wondered whether your book idea is even worth publishing? Not sure how to format an e-Book for the Kindle? Are you wondering what makes traditional publishing and self-publishing different? Is there a stigma attached to self-publishing?

Soup to nuts APE: Author, Publisher, Entrepreneur–How to Publish a Book answers all these questions and many more. Authors Guy Kawasaki and Shawn Welch have created a definitive resource for wannabe self-published writers. APE is written an easy-to-understand format with chapters full of clear, actionable steps.

Book Sections

APE stands for Author, Publisher and Entrepreneur, and the book fulfills the promise of that title, aptly breaking the content up into three main sections titled –you guessed it – Author, Publisher and Entrepreneur. Each section contains multiple chapters filled with tips for addressing issues one will undoubtedly encounter when filling one of the three self-publishing roles.

What I Liked

Of particular help to me was learning how to format an e-book for the Kindle. The free template that comes with the book was a godsend. Another topic big I assume most everyone struggles with is what to charge for your book. Thanks to APE, I now have a much better idea of what price point I’ll be setting for my future publications.


The authors begin the book by stating that their goal is to “help you succeed as a self-publisher as quickly and easily as possible.” I, for one, believe they have not only achieved, but exceeded that goal.

In a nutshell, my advice to all you aspiring authors out there is to grab this book for yourself ASAP and get yourself on the fast track to making your self-publishing dreams a reality.


Click here to add a comment

Leave a comment: